Tourism Victoria launches motion-control ‘Suitcase’ spot via Clemenger BBDO, Melbourne
January 31 2014, 2:53 pm | | 21 Comments
Tourism Victoria has launched a new spot titled ‘Suitcase’ via Clemenger BBDO, Melbourne.
In ‘Suitcase’ we follow a hand-made miniature couple as they explore all the delights and escapes of Victoria, from the regional areas to the urban treasures of Melbourne’s alleyways.
The spot, directed by Andrew van der Westhuyzen via Collider, created at garden scale and lit using a combination of miniature lights and rear-projection backgrounds, was filmed using motion control to allow for very minute camera movements and multiple passes. The moving elements such as the elevator and the tram were created to move in-camera through small motors timed with the motion control rig.
21 Comments
Sorry but to me this doesn’t make Victoria look appealing at all.
Makes you realise how good the Red String and Run Rabbit Run spots were.
Plastic people in a plastic environment. Nice ad for Sydney.
@RunRabbitRun Makes you realise how good Remote Control Tourist was.
Hugely disappointing.
Original, adventurous and real people would no doubt start crossing Victoria off as a stimulating and original destination. What a waste of energy and no doubt quite a few dollars!
Ouch!
Come on Clems, Lift.
Where’s the great stuff we all expect?
C’mon, a bit literal with the plastic people comments. It’s enchanting, well done.
Leaves me speechless. So all melbourne has to offer is Degraves street and Curtain House. Please.
The rural stuff uninspiring.
Looks plastic, feels, plastic and is rubbish. How do clients sign off on things like this?
“plastic people” are ok, they just need to be paid to be able to move…
http://www.youtube.com/watch?v=MhwBzM89w0A
I think Wes Anderson wants his Life Aquatic “let me tell you about my boat” montage back.
Urgh. Looks cheap and well, err… yes, plastic.
Looks like another example of someone finding a cute technique and just applying it to the next brief that came along.
Wouldn’t it be nice if people occasionally thought about what would do the job for the product rather than fill out their reel. Basically, this is the most standard of tourist ads, but with a technique that takes away all the tourism appeal.
That does not make me want to go to Melbourne
makes me want to stay home and play with my dollies and not go anywhere in victoria. ever. again.
Makes me feel sad.
Not just plastic!
Ouch!
Come on Clems, Lift.
Where’s the great stuff we all expect?
A Collision.
Such a shame, this aired in NYC during the basketball, it speaks to nobody but Melbournians. Which is useless considering it should be appealing to Americans. The media would have been better spent targeting regional Victorians to visit Melbourne instead.