Adventure World unveils press ad to promote $12m roller coaster ‘Abyss’ via SHEDcsc, Perth
February 4 2014, 12:45 pm | | 1 Comment
Perth agency SHEDcsc has launched a press ad for Adventure World’s new $12 million roller coaster ride the ‘Abyss’.
The ‘Abyss’ has been dubbed by experts and enthusiasts alike as being Australia’s most terrifying ride so to help promote it over the holidays this press ad ran across two pages in the paper and featured a simple cardiograph that illustrated the effect that this terrifying attraction would have on the rider.
Executive Creative Director: Andrew Tinning.
Creative Director: Drew Ridley.
Art Directors: Drew Ridley, Matt Ridley.
Copywriters: Andrew Tinning, Matt Ridley.
Account Director: Rene Migliore.
Client: Clare Read-Smith.
1 Comment
So beautifully simple.