Advertising and marketing executives amongst the highest paid within the creative industries
A new report released today by the Australian Government’s Creative Industries Innovation Centre (CIIC) claims advertising and marketing professionals are amongst the highest paid of all creative industry sectors (with the exception of software design & interactive content).
In fact, 18.6% of all professionals in this sector earn more than $2,000 per week.
But the people earning the highest salaries in this sector are employed by manufacturing, professional services or financial services – not agencies.
The report is also a helpful gauge for comparing how your own agency is performing versus the competition.
According to the report, 35.9% of advertising and marketing businesses turnover less than $50,000 per annum, while only 7.2% turnover more than $2 million per annum.
The advertising and marketing sector is also the second-largest segment of the creative industries by workforce, employing 183,000 in 2011.
Says Margaret Zabel, CEO of The Communications Council: “Validating the size and impact of the marketing communications sector in Australia is important in understanding the vital contribution this sector makes to the economy. For policy makers, it sets a performance benchmark and highlights where future growth can be enabled.”
3 Comments
“35.9% of advertising and marketing businesses have a turnover of less than $50k”? I knew the industry was having a hard time but not in a state of penury. Surely that must be $500k?
Wonderful stuff. Especially when you hear that £17bn a year is wasted on work that doesn’t work in the UK by these marketing experts,.
Ron Saw-Ron : I somehow doubt money is being wasted in the UK by Australian agencies. What are you trying to say?