Australian brewer Coopers launches refreshed website via Melbourne-based digital agency Citris

COOPERS - NEW WEBSITE 1.jpgIconic Australian brewer Coopers has launched a new website developed in collaboration with Melbourne-based digital agency Citrus

The website ( offers Coopers' supporters a dynamic and visually-striking layout that features a range of new digital artworks and interactive tools.
COOPERS - NEW WEBSITE 3.jpgThese include posters, photo frames, recipes, products, merchandise, and various other items that link to different areas of the website, as well as Coopers' social media channels and one of its newest features the 'Beer and DIY Beer Finder'.

This section allows beer fans and brewers to easily locate their favourite Coopers beer or DIY Beer suppliers, anywhere in Australia, by entering a suburb or post code.

They can also search for local distributors in other countries and have easy access to a full list of international distributors, via a PDF link.

Coopers' popular online community 'The Order of Coopers' has been refreshed and revitalised and is once again called 'The Coopers Club'.

It offers members the same exclusive benefits, as well as some new features that allow people to start their own virtual brewery and place it on a map, record their own recipes and share with fellow brewers, a label maker, as well as other brewing tools to help brew the perfect beer.

Supporters can also keep up-to-date with all things Coopers, including upcoming events and sponsorships, through the 'Coopers Guide' and 'Coopers News' pages.

Coopers national marketing director, Cam Pearce, said the new website had received positive feedback from beer, brewer and brand lovers alike.

Says Pearce: "Coopers is a longstanding family company, with a rich heritage and an established portfolio of quality products.

"As such, it's imperative we continue to explore and embrace new ways of communicating with our dedicated supporters, particularly today's generation of beer drinkers.

"Our new website has really evolved to the next level and is a credit to everyone involved.

"The result is an innovative and visually-stunning digital realm where beer lovers can effectively engage with Coopers.

"We are very pleased with the outcome of the new website and it's refreshing to receive such positive feedback in these initial stages.

"Coopers is committed to finding new and exciting ways to continue connecting with our audiences, in Australia and across the world."


"Support Local" said:

Coopers ad campaigns ask if your local pub supports local beer..last time I checked we had some pretty amazing design agencies here in Adelaide Coopers.

Modern WebGuy said:

This has got to be one of the best examples of 'form over function' I have seen this year. Why hide the main nav on rollovers? Why hide all the content in light boxes? why in this day and age are you not considering mobile users and multiple devices in your strategy?

This kind of 'creative' web design may have cut it a couple of years ago, but however you look at it, this has all the trappings of a Flash site, in a HTML skin. It may look good, but I doubt those aesthetics will translate into a happy user experience.

Leave a comment