BBH London co-founder Sir John Hegarty set to launch new ‘There Are No Rules’ title in Australia

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41CAROKV4UL._SY344_BO1,204,203,200_.jpgBBH London co-founder Sir John Hegarty is set to launch a new title in Australia; ‘Hegarty On Creativity There Are No Rules’, published by Thames & Hudson, Australia.

 

In this book, Hegarty – who will visit Sydney next month to chair the AWARD Awards jury – takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as ‘Idea’, ‘Ego’, ‘Money’ and ‘Technology’, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty’s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

Hegarty on Creativity – There Are No Rules:

 

  • From world-famous ad man John Hegarty comes this witty pocket bible of creative thinking and its fifty provocations on creativity – on nurturing it, sustaining it and harnessing it.
  • Paralysed by the blank page? Daunted by cynics in the workplace? Money leading you astray? These challenges and many more are tackled in accessible and entertaining bite-sized entries, each one around 250 words.
  • Copious irreverent line drawings from Hegarty’s own sketchpad illustrate this beautifully designed PLC volume with rounded edges.
  • Today creativity and a competitive edge go hand in hand, making this book essential reading for anyone working in the modern world, whether in business, advertising, education, or beyond.