B&D Garage Doors reinvigorates its brand with launch of smooth new TV commercial via BWM
BWM has launched a new campaign for B&D Garage Doors, reinvigorating the Australian heritage brand after a long hiatus from any major advertising investment.
The campaign highlights B&D’s modern stylish products and the functionality and quality the brand has been known for since its launch back in 1956.
Says Rob Belgiovane, chief creative officer at BWM Group: “B&D has been known for producing, reliable and smoothly operating automatic operating systems. The idea focuses on that smoothness and showcases their stylish doors in a fun way.
“It introduces this market-leading brand to a younger generation of under 35s, who might not be aware of them, as well as reintroduce the brand to older Aussies who grew up with B&D.”
The campaign includes a 30 and 60 second TVC.
Marketing Director GDO: Stuart Sutherland National Marketing Manager: Stacey Smith Marketing Services Manager: Helen Phan
Agency: BWM Agency
Chief Creative Officer: Rob Belgiovane Creative Director: Thomas Manion
Copy Writer: Zac Pritchard
Planning Director: Moensie Rossier
Deputy Head of Onscreen: Tiffany Campbell Board Account Director: Richard O’Rourke Account Director: Guy Lovell
Production Company: Goodstuff
Director: Rhett Wade-Ferrell
Production Company Producer: Emma Thompson DOP: Rob Marsh
Editor: Dave Whittaker
Post House: The Editors
Music: Nylon Studios
Audio: Nylon Studios
27 Comments
Christopher Walken wants his music video clip back.
This ad worked well. I went out and bought a bottle of Southern Comfort straight after.
And Southern Comfort wants there ad back.
http://www.youtube.com/watch?v=ygeWsoYYMuQ
It’s like they’re not even trying to hide it. The music is almost identical!
derivative doesn’t even begin to cover this.
Surely the reason you have a CD is that stuff like this never gets out the agency, let alone someone’s head.
Look we all know where it was inspired from… But was he dancing to a track that they couldn’t afford and ultimately had to replace?
nice rip off of Southern Comfort W&K spot – they even ripped the music
Yep, Christopher Walken wasn’t available. He was our first choice.
You should actually be ashamed.
It’s not okay to do this.
this spot won’t open doors for anyone involved
Terrible. Fatboy Slim (Christopher Walken) meets Colorbond – badly and barely.
Quite frankly, the B&D advertising from the ’70s “Get a garage first” to the Toreadors’ Song still resonates and I was a kid then.
It’s like John West. Everyone still remembers the anti hero and The Fish that John West Rejects. The new stuff is just a blip, the the pugilist bear was cool.
I don’t mind it. Pretty gutsy for a garage door brand… Just saying
I refuse to believe that during the creative reviews, client presentations, pre production meetings, director briefings, shooting, editing, and sound mixing that NOBODY knew what they were doing. You thieves.
I knew exactly what we were doing. Referencing Fat boy slims music vid. In a similar way that Carlton Draught referenced British Airways. Guess Ant and Clem’s are thieves too? I still love that none of you have the balls to put your name behind your opinion though…are you that unsure of yourselves?
It is similar, and does compare to the other spots mentioned above. But overall a decent spot I think
From a suits perspective it’s a Fkn rad spot
Yep, the ad is lame but I’m a fan of the tagline
How does this spot end? Just wondering, because I couldn’t get through it.
Sad that the CCO has to feel he needs to justify this very average work.
Taking an idea from a music video is fine. But the reason this idea should have been killed was the video was made in 2001 and there have been numerous parody ads based on it since. Most recently by an Aussie carpet retailer who actually used the original track.
You can’t blame the junior creatives because the idea has been done before, but any good CD would have known that and not let it get any further.
I seriously thought this was an old ad from the 80s even signed off with the big pun at the end
I’m just writing to correct Rob Belgiovane. Carlton Draught was a parody of British Airways. Parody is very different from theft.
And this isn’t just semantics. The whole philosophy and mindset underlying the two are completely different. So I’m a bit surprised Rob referenced Carlton Draught/BA. Maybe he just made a mistake.
Having said that, I actually quite like the ad, especially the tagline. And unlike the other commenters, I don’t think there’s anything wrong with ripping-off a music video. Some of the greatest ads of all time have stolen from music videos or comedy sketches or short films.
Ideas That Get Australians Talking…. about how we steal ideas
McNutty – don’t think it’s the music clip that’s really the issue; it’s the other ad with the same soundtrack and one guy cruising along to it that is.
Like 90% of other Australian ad, the entire strategy and idea is based on….a pun. Smooth garage doors, oh let’s feature a smooth dude. Arbitrary word associations have zero effect, the human mind simply doesn’t work like that.
What is the song?, who wrote and composed it please. I’ve searched and shazamed to no avail.
Yeah, a good ad even it look from 80s but a combination of music and garage doors which at least attract people.