Clemenger Melbourne wins Creative Showcase 8.4 with ‘Australia Post Video Stamp’ campaign

Clemenger BBDO Melbourne’s simple yet highly innovative campaign, Australia Post Video Stamp has swept the field to be named the winner of IAB Australia’s Creative Showcase 8.4. 

Initiative secured second place with its engaging campaign Kia Game On; and The Monkeys were awarded third place with its The Convertible Challenge campaign.

Says Mike Zeederberg, managing director of Zuni and Creative Showcase’s chair of judges: “This month’s finalists and winner epitomise the “Trends lists” for 2014 – integration of the physical and digital, the internet of things (turning your phone into a tennis racket). They’ve even resurrected the much maligned QR code and given it a whole new purpose with a great creative idea. It is a great selection of creative innovation delivering business results.”

Clemenger BBDO Melbourne’s winning campaign drew on the old and almost forgotten magic of posting a letter, adapting it to the modern times by reinventing the postage stamp into a Video Stamp which allows you to literally “send yourself” along with the parcel.  People can upload a tailored video message and attach it to a QR code stamp, enabling the recipient to watch the video when opening the parcel. The campaign was launched around Christmas and thousands of Australians took advantage, sharing emotional messages with loved ones all over the world.

Initiative snapped second place with its engaging Kia Game On campaign which, with the collaboration of Innocean and Mnet’s newly developed technology, created an interactive tennis experience for viewers. The app gives tennis fans the chance to actually experience what it is like to be in the firing line against the world’s fastest server, using their phones as tennis racquets, synching with the TV broadcast.  The Kia Game On app was downloaded 194,000 times and played in more than 100 countries, with the app reaching number one in the iTunes download charts.

The Monkeys’ The Convertible Challenge campaign invited people to creatively think of their dream two-in-one product to highlight Intel’s new laptop and tablet in one, Intel Ultrabook Convertible. All the creative ideas were submitted on a simple Facebook app that instantly generated customised graphics of the products, which were then uploaded to the gallery. The winning entry, the Boombox Bike which included a completely integrated, high-quality sound system, was created for real by Intel following the competition. The campaign resulted in 200 percent increase in sales of Ultrabook Convertibles for Intel, with over 10,000 ideas submitted and over 91,000 Facebook interactions.

The bi-monthly IAB Creative Showcase competition series, which is sponsored by Innovid, accepts entries for work completed in the two months prior to close of judging for each round and only one campaign per agency is allowed. The winning entries are showcased at http://iabaustralia.com.au/Creative/Creative_Showcase.aspx.

The Creative Showcase competition is free and easy to enter – entrants simply register and submit the campaign online at www.creativeshowcase.net.au.