ColensoBBDO/Proximity, Auckland runner-up for Ad Age ‘International Agency of the Year’ title

| | 1 Comment

Thumbnail image for Thumbnail image for WORTHINGTON-GARRETT-CANNES.jpgAd Age’s much anticipated Agency A-List has been published ranking New Zealand’s Colenso BBDO/Proximity

Runner Up for ‘International Agency of the Year’.

Ad Age, the number one advertising industry publication in the U.S., publishes the highly respected annual Agency A-List. New Zealand’s Colenso BBDO/Proximity is one of two runners up to Ad Age’s International Agency of the Year; the other is We Are Social London. This year’s International Agency of the Year is Africa, Sao Paulo.

Ad Age singled out Colenso BBDO’s work that helped big global marketers, as well as local brands, to “compete and win”. Credited work included the “clever, tech-savvy” Samsung ‘Smart Phone Line’ which allowed Samsung fans who couldn’t wait to get their hands on the new GALAXY S4 to get to the front of the line via Facebook and Twitter; and the Tip Top Facebook app that drove a truck around the country – so Kiwi’s could send a friend anywhere in New Zealand an ice cream to make them ‘feel Tip Top’.

Ad Age also noted the New Zealand agency’s growth over the last year: including increased revenue, growth in staff numbers, as well as several key new business wins.

“It’s an honor to be named by Ad Age and to be amongst such great company on their A-list. To be honest we are surprised and pleasantly so, but it’s a great way to start the year and testament to our team’s effort and a wonderful set of clients who put their trust in us everyday,” says Nick Garrett, managing director, Colenso BBDO (pictured above right with creative chairman Nick Worthington).

Hopefully it is a positive reminder to the world that smaller markets, and NZ in particular, can compete on a global scale and more international work comes into agencies here with the depth of creative talent we have.”

In addition to the Ad Age ranking, NZ’s Colenso BBDO/Proximity have also recently been ranked in the top five creative agencies in the world in the 2013 Big Won Report – for the 3rd year straight – as well as No.1 in Direct Agency in the world. Colenso BBDO also retained its 5th place in the Global Effie ranking.