CumminsRoss, Melbourne gets a piece of the fashion action as Levi's forges new global agency model with DraftFCB and House Worldwide

CumminsRoss_Jason-Sean-web.jpgAdAge reports that after parting ways with Wieden & Kennedy in October, Levi's has enlisted Interpublic's DraftFCB and House Worldwide to handle global marketing for the brand.

The international team will include creative and account teams from DraftFCB San Francisco and Los Angeles, who will work with the House Worldwide's network of teams that include ChinaMadrid in Spain and CumminsRoss from Australia.


Barnes said:

Great stuff. CR is going from strength to strength.

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