Deadline for the Siren Final Call looms – entries will close next week Friday, February 28, 2014

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Sirens Trophy.jpgAgencies and radio stations have extra time to submit entries for the best radio ad in the 2014 Siren Awards. The Siren Final Call, open now and closing on 28 February, allows agencies and radio stations to submit work previously not entered, or re-enter work that had not been recognised in the previous rounds.

 

Chief executive officer of Commercial Radio Australia, Joan Warner said the additional ‘last chance’ entry time for Sirens 2014 was started as a feature a few years ago and had been a great way of ensuring advertising agencies, stations and studios throughout Australia had sufficient time and opportunity to participate in the national awards.

Says Warner: “This is the final opportunity for people to be part of this year’s Siren Awards and entry is free – so it is well worth the effort.”

Ads will be judged by a panel of industry experts and those chosen from the Final Call round will join winners and highly commended from each of the five rounds of Sirens already completed. All of these finalists will then be eligible to win the overall Gold Siren for 2014.

The winner of the Gold Siren will be announced in May. A winner is announced in each of the three categories: single, campaign and craft as well as an overall winner who receives the Gold Siren. The awards are judged by the Siren Council, comprised of creative directors and producers from advertising agencies and studios throughout Australia.

The overall Gold Siren winner for 2014 will be automatically entered into this year’s Cannes Radio Lions as well as the winning writers receiving a free trip to the Cannes Lion International Festival of Creativity.  In addition, the client of the winning 2014 Gold Siren Award for the best radio ad of the year also wins a trip to Cannes alongside the creatives who wrote the ad.  

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.  The awards promote the importance of creativity as a way to make radio advertising more effective.

 

The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, written by John Mescall and Pat Baron of McCann Melbourne, claimed the top gong across several categories, and the Radio Grand Prix in Cannes last year.

 

Listen to winning ads from Rounds 1-4 at www.sirenawards.com.au and find the Siren Awards on Facebook.