Domino’s launches new slogan and mantra ‘People Powered Pizza’ in new video clip

February 4 2014, 1:15 pm | BY Ricki Green | 8 Comments

Screen Shot 2014-02-04 at 10.14.30 am.jpgDomino’s Pizza Australia has launched its new mantra currently paving the way for promotions and marketing activity for 2014 #Peoplepoweredpizza.

WATCH THE VIDEO

The new slogan and mantra is driving Domino’s to do various activities including:

  • Yesterday Domino’s launched Peri Peri to the menu – something fans have been asking from us for some time

  • Domino’s continues to lead the way in social media with us getting involved in online conversations with fans and followers
  • Key leaders in the business taking to Facebook for one hour one-on-one sessions ‘ask us anything’ type style
  • Improvements to Real Time Feedback and how
  • Domino’s shares its store ratings on Facebook and website for customers to see. We are the most transparent retail company in Australia and NZ with this

  • Progressive social media strategy
  • One of the first QSRs globally and the first QSR in Aus to use Snapchat for commercial activity – RE: Snapchat. Domino’s has found it to be an engaging platform for it to talk directly to its fans. Often, fans share their pizza experiences with Domino’s and it’s a great way for Domino’s to send direct, aggressive specials to them 
  • Using Vine for commercial activity is a market first in Australia
  • Additionally, the first Australian brand to use Jelly (new App designed by Twitter co-founder Biz Stone).
  • Largest QSR on Twitter