Eardrum founder Ralph van Dijk goes on visual strike and protests on behalf of World Radio Day

In a bizarre attempt to raise awareness about UNESCO’s World Radio Day (today February 13), the founder of audio specialist agency Eardrum Ralph van Dijk has gone on ‘visual strike’ by sewing his eyes shut.

Says van Dijk: “It’s all too easy to take radio for granted, even though it remains the medium that reaches the widest audience around the globe. My aim is to pass on a message of hope and remind people about the power of radio. Especially large advertisers.”

The procedure is not expected to interfere with Eardrum’s award winning work, in fact some believe it will help.

Says John Mescall, ECD McCann Australia: “Ralph has the best ears in the business. You can walk into one of Ralph’s sessions naked and he wouldn’t notice. This will only make life easier for him.”

When asked how his wife and children reacted van Dijk said, “I’ve no idea, I couldn’t see them.”

In a Tweet earlier today, he wrote “Greyt radiu can movr you like mo other mediun. Hoppi Warld Rqdio Day”.