iSelect launches new April Fools’ integrated campaign via AJF Partnership, Melbourne
iSelect has launched its latest campaign encouraging Australians with health insurance to review their cover in the lead up to the annual premium increase which comes into effect on April 1 via AJF Partnership, Melbourne.
The integrated campaign titled ‘April Fool’ highlights the April 1 deadline and suggests that now is the time to act.
In typical iSelect style, the TVCs show ‘Mr iSelect’ imploring Aussies to not be April Fools despite himself being unknowingly subjected to a series of practical jokes.
“While the rest of the industry remains quiet on the subject of premium increases, we felt it was important for all Australian policy holders to know that this year sees the biggest premium increase in almost a decade,” said iSelect’s Marketing Director Geraldine Davys.
“We want people to know that iSelect can help them get better value from their health cover in the face of this increase. Our mission is to help Australians compare, select and save on their private health insurance before it’s too late.” continues Davys.
AJF Partnership Melbourne Executive Creative Director, Josh Stephens said, “It’s been a great opportunity to again have some fun with the Mr iSelect character and make a pretty dry subject something that people might take notice of and act on.”
Marketing Director – Geraldine Davys
Head of Brand and Campaign Marketing – Kirsten Craven
Executive Creative Director – Josh Stephens
Creative Director/Art Director – George Freckleton
Creative Director/Copywriter – Michael Skarbek
Director – Ian Kenny, Film Headquarters
Producer – Tom Slater
Agency Producer – Roz Ruwhiu
Editor – Digby Hogan
Sound – Production Alley
Account Management – Emma Grant/Kate Silver