Jim Beam ambassador Mila Kunis learns the 'Kentucky Chew' in campaign via FutureWorks

mila.jpgHollywood star and new Jim Beam global ambassador Mila Kunis learns the 'Kentucky Chew' in a new video released ahead of the launch of the bourbon's first global campaign.

The Kentucky Chew is the name given to the technique of how to correctly taste bourbon, by putting it in your mouth and as its name suggests, chewing it. In the 15-second online video, Jim Beam's great grandson and seventh generation master distiller Fred Noe shows Kunis the best way to appreciate the drink.

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mila2.jpgAs part of her introduction to Jim Beam, Kunis spent several days at its Claremont home in Kentucky being shown how the bourbon is made.
 
In January it was announced that Mila had signed onto become the global brand ambassador for Jim Beam and will feature in its inaugural advertising campaign that was created by The Works in partnership with StrawberryFrog in the US and Germany's Jung von Matt.

1 Comments

Pissed again. said:

A celebrity consuming the product. Amazing.

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