KFC Australia launches new ‘Stop and Smell the Chicken’ spots and campaign via Ogilvy Sydney

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Screen Shot 2014-02-07 at 7.51.48 am.jpgKFC Australia has released five new TVCs part of its new campaign entitled ‘Stop and Smell the Chicken’ via Ogilvy Sydney.

The idea is based on the insight that in today’s society we don’t often take time out to stop and really connect with others, and so the campaign aims to remind people that a KFC meal is a good opportunity do so.   

The TVCs are running on free to air and pay TV, and are the first instalment in a broader campaign

Agency: Ogilvy Sydney

Steve Back (National Chief Creative Officer)

Shaun  Branagan (Creative Director)

Blake Arthur (Writer)

Matt Innis (Art Director)

Sarah Faraday (Senior Account Director)

Jessica Standfield (Account Manager)

Pippa Kulmar (Strategist)

MediaCom (Media)