King Content, WARC and TrinityP3 set to present content marketing seminar in Sydney, Fri, Mar 21
Everybody is talking about it but not many are confident they are doing it right. Marketers can now learn how to develop effective content marketing with the help of a half-day seminar presented by content marketing agency King Content, WARC and TrinityP3.
The seminar is being held in Sydney on Friday 21 March, from 1pm to 5pm. Tickets are $25 and all will be donated to the Charlie Teoh Brain Cancer Research Trust.
Click here for more details and to buy tickets.
Titled ‘How to become an effective content marketer’, the event will provide attendees with a practical understanding of what content marketing is and how it works, including advice on how to develop an effective organisational approach to content marketing through strategy development, social media integration and agile data analysis.
Highlights will include:
The content revolution, presented by WARC Asia Pacific managing director Ed Pank – covering key trends in content marketing, with a focus on digital content.
Says Pank: “Content is one of the hottest topics in marketing. But like many emerging areas, it lacks clarity over definitions, best practice and measures of success. In this session, Warc will share case studies from some of world’s leading brands that highlight key trends within content marketing, and examine different types of content strategy a brand can follow.”
Marketer Panel: Overcoming the Challenges of Content Marketing, featuring Kelly Services head of global marketing Todd Wheatland; TrinityP3 senior consultant Anton Buchner; Thomson Reuters senior manager, strategic marketing – legal, tax & accounting, Luana Zugman; and Robert Half recruitment marketing manager Skye Chapman.
Content marketing as culture shift: Developing an effective organisational approach, presented by Kelly Services head of global marketing Todd Wheatland – offering a best practices guide for developing an organisational approach to content marketing.
Managing Content Marketing for Successful Outcomes, presented by TrinityP3 founder and managing director Darren Woolley – on how to set up a content marketing strategy for success.
Says Woolley: “Is it any wonder many marketers find content marketing such a challenge? Every agency and every supplier appears to be in the content marketing business these days.
“Yet content marketing well planned and executed is a powerful tool for engaging customers in a brand. This session is about defining what is required for marketers to unlock the effectiveness of content marketing, from strategy to execution and measuring the results.”
Says Craig Hodges, King Content CEO: “Australian marketers understand that successful content marketing can help them build valuable relationships with their customers and ultimately drive profitable business outcomes, but they lack the practical knowledge. A recent study we co-produced with US-based Content Marketing Institute found that while 93% of Australian marketers are using content marketing as part of their marketing mix, only 53% had a documented content strategy. Having a documented content strategy has been shown to increase the effectiveness of content marketing programs, and this is one of the skills marketers will take away from this seminar.”
2 Comments
Here’s a better use for your $25:
– Grab yourself a six-pack of piss and a Chokito.
– Stop using the word ‘content’ and participating in this kind of circle-jerk.
– Go back to work and think about how you’re going to make people buy your shit who aren’t interested in you or your shit (clue: making crappy films via some bloke with a 5D and Black Flag t-shirt or a posting shit about cats on your facebook page isn’t going to do much).
Here is a better use of your time:
– Grab yourself a six-pack of shaving cream and get rid of that hipster beard that says you are a totez awesome advertising creative and therefore the sensei of all marketing activity that has ever existed.
– Stop using the word ‘TVC” and participating in this kind of circle-jerk.
– Go back and think about why your clients are consulting content agencies to produce actual content to engage an audience because their current agency is completely incapable.
– Finally, re-read ZMOT and travel back to the future like Marty McFly where you can still be da boss in the advertising world.
– Oh and welcome to the internet and 2014.