Macleay’s Adspeaks series returns – Third Eye principle Glen Fraser kicks it off on Mon, Feb 24

February 20 2014, 11:05 am | BY Ricki Green | No Comments

2143c75.jpgIndependent education provider Macleay College is today announcing the line up for this year’s Adspeaks program – a series of talks by industry experts about the ever-changing advertising landscape. Adspeaks was launched by the advertising department in 2013 and will once again be held at the school’s Surry Hills campus throughout February, March and April.

 

The series kicks off on Monday 24 February with Glen Fraser (left), principal of Third Eye Consulting. Fraser will discuss the future of the Ad Agency and whether they’re required in the modern world. He has over 25 years’ experience in the advertising, marketing and communications industries and has worked as the CEO of Y&R Brands and Euro RSCG Australia.

This year’s program also features group marketing director at SBS, Katherine Raskob, who will highlight market-targeting tactics from broad reach to niche markets and the personalisation of broadcast marketing. Raskob has more than 15 years experience in consumer marketing across a variety of entertainment and media industries with expertise in strategic, multi-platform marketing.

 

Other key speakers include Alex Roberts, advertising director at FINCH, who will talk about new technologies in advertising and Sydney-based typographer and artist Gemma O’Brien.

 

Advertising program leader, Ian Thomson, said the success of the first Adspeaks series last year has set the scene for a successful program in 2014.

 

Says Thomson: “The knowledge shared by experienced marketers last year provided our students with a deep understanding of the fundamental skills required for modern day marketers. In an industry that’s constantly evolving, keeping up-to-date with new strategies and approaches to advertising is vital.

 

“The depth of knowledge and diversity between speakers this year will provide students and professionals with a fresh look into advertising and equip them with the skills needed to keep ahead of the pack.”

 

The full speaker timeline is:

 

  • Monday, 24 February, 12-1.30pm: Glen Fraser (Third Eye Consulting and ex CEO from Y&R Brands) on “The future of the Ad Agency – do we need them anymore?”
  • Monday, 10 March, 12-1.30pm: Katherine Raskob (Group Marketing Director at SBS) on “From broad reach to niche markets – the personalisation of broadcast marketing.”
  • Monday, 24 March 12-1.30pm: Alex Roberts (Advertising Director at FINCH) on “New technology in Advertising.”
  • Monday, 7 April 12-1.30pm: Gemma O’Brien (Typographer) on “The return of the Bespoke – Hand-Crafted lettering in Advertising”

 

Last year’s Adspeaks speakers included Profero creative director Matthew Delprado, Leo Burnett, Sydney planning director Caroline Ghatt, art director from The Monkeys, Robert Concepcion and group planning director for Chanel from Mindshare.

 

AdSpeaks is open to Macleay students with limited sessions available for industry and public.

For more information click here.

 

If you would like to attend one of the above industry talks, email Thomson at ithomson@macleay.edu.au.