McDonald’s launches stage one of ‘The Maccas Enjoyment Bonus’ campaign via VCCP Australia

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Enjoyment Bonus.jpgMcDonald’s and VCCP Australia has launched stage one of a new campaign designed to help change consumer perceptions of its employees and what a job at McDonald’s really means entitled ‘The Macca’s Enjoyment Bonus’.

The Macca’s Enjoyment Bonus is a chance for McDonald’s best and brightest employees to be rewarded with something super enjoyable, ­ something they’ve always dreamed of.

Stage one launched this week, invites people to vote for the three finalists, with further content to come from the bonus itself.

Creative: VCCP Australia

Creative Drector: Dean Hunt

Art Director: Jessica Waal

Copywriter: Nick Cole

Production: The Pool Collective

Photographer: Chris Ireland

Director: Chris Ireland