McDonald’s launches stage one of ‘The Maccas Enjoyment Bonus’ campaign via VCCP Australia
McDonald’s and VCCP Australia has launched stage one of a new campaign designed to help change consumer perceptions of its employees and what a job at McDonald’s really means entitled ‘The Macca’s Enjoyment Bonus’.
The Macca’s Enjoyment Bonus is a chance for McDonald’s best and brightest employees to be rewarded with something super enjoyable, something they’ve always dreamed of.
Stage one launched this week, invites people to vote for the three finalists, with further content to come from the bonus itself.
Creative: VCCP Australia
Creative Drector: Dean Hunt
Art Director: Jessica Waal
Copywriter: Nick Cole
Production: The Pool Collective
Photographer: Chris Ireland
Director: Chris Ireland
2 Comments
VCCP + Maccas.
Building the roster.
Genius Mr Hunt, you sly dog.