Michael Hill International engages Zuni to marry its digital strategy with consumer behaviour

Michael Hill International has engaged digital experts Zuni to develop an enterprise-wide digital strategy for the business. The strategy aims to move the jewellery brand towards delivering a seamless, omnichannel shopping experience for customers.

Zuni’s role will be to create an implementation roadmap for Michael Hill and align current active projects around a customer-centric strategy to cover the brand’s four major markets; Australia, New Zealand, US and Canada. Michael Hill is working on a number of innovative projects spanning data, mobile and RFID technologies, having also recently relaunched their ecommerce presence www.michaelhill.com.au.

Says Mike Parsell, CEO of Michael Hill:  “Digital opportunities exist in every step of our value chain, and present both opportunities and threats for the Michael Hill business. It’s important that we are both evolving the business, as well as keeping an eye on the new value propositions digital presents. Developing a platform for customer centricity is crucial in achieving our long-term international growth objectives.”

Says Mike Zeederberg, managing director of Zuni: “With so many opportunities for digital to improve the customer experience and deliver business benefits, it’s crucial for Michael Hill to be strategic in their approach to realise the best ROI for shareholders. Michael Hill have already made great in-roads into new and exciting technology solutions and it’s exciting to work with such a talented and smart group of people.”

Zuni’s model of providing expert digital strategic advice and being able to support the implementation and optimisation of digital activity without any conflict around channel production is resonating with clients, and Zuni’s current clients and recent project work includes Canon, NRMA Motoring Services, Tourism Tasmania, Macquarie University, ABC Music, Pfizer, Moet Hennessy, MLC and Random House amongst others.