Naked Communications appointed as Hallmark Cards Australia’s new creative agency partner
Naked Communications has won the Hallmark Cards Australia business, following a competitive pitch.
The global greetings card giant is getting ready for a big marketing push in 2014, and Naked will lead all communications efforts, including the development of a major national marketing campaign leading into Mother’s Day.
Says Estherina Daniel, head of brand, Hallmark Cards Australia: “We’re excited about our plans for 2014, and delighted to be working with the team at Naked Communications to make them a reality. We loved their energy, their passion and their smarts, and look forward to building our partnership.”
Says Tom Ward, managing director at Naked Communications Melbourne: “We’ve all experienced that moment where we find that card that perfectly expresses how we feel about someone special – and invariably, the logo on the back of the card is Hallmark. We’re thrilled to be working with Hallmark to help even more Australians find the perfect way to express how they feel about someone.”
The win is the latest for Naked Communications since Carl Ratcliff joined as CEO, and follows the recent announcement that Kinetic Super had also joined a growing client list including adidas, Renault, Blackmores and SPC Ardmona (Goulburn Valley).
17 Comments
Just to clarify, nearly everyone who helped win this business, has left the business. The pitch was held before the new CEO started.
I remember ducking and diving when the agency Christmas card brief came around. This takes that to another level!
Well done guys! Smashing it.
Thanks for that piece of generous and gracious information, lolz.
Obviously those people that have left Naked are the only ones in the world that can possibly service the account satisfactorily.
Perhaps you should ring Hallmark and get them to reconsider their obviously ill-informed appointment.
True dat.
Couldn’t be more excited about this one.
We lost this pitch about a year ago which means this news is at least a year old. Unless it’s just been re pitched?
Can someone clarify?
@LOL & lolz – Don’t you worry yourselves about the client being serviced. Apparently the suits are ‘quite good at creative.’
Why don’t you put your hand up and help ease the suits’ load, @Lack of a creative department?
You sound like you might be quite good at creative yourself, judging be your razor wit.
Why don’t you put your hand up and ask a surgeon to help extricate whatever it is that’s up your ass today.
There’s nothing wrong with PR’ing a pitch win several months later, sometimes there’s good reasons for that like the client doesn’t want it announced yet or whatever. But there is something wrong with claiming it was ‘following the arrival of the new CEO’ if it wasn’t.
It’s OK, @Looking at you LOL, I’ve just done it myself.
Thanks.
Bitterness in this thread is gross!
Who gives a ratz ass about Hallmark?? Its hardly Coke?
And seriously obvious its ex creative having a go. Get over it.
Do you have a life? Or are you so good you are unemployed now?
What is wrong with people. Must have been a tough pitch. 10 agencies battling it our for this massive account!!!!
Whatever.
Dying category ala Kodak. Be interesting to see what Naked do with them.
Why is everybody so unkind?
Obviously this is such a key piece of business, so the sniping is worthy of attention.
Just the other day my CFO was saying to me ‘We need to get some more profitable clients. We have a bank, a car company, an airline, a telco, a beer brand and a major FMCG company that does everything from false hen’s teeth to non-spitable dummies. But the real money is in cards. Greeting cards. I want everyone in your department coming up with names of greeting card companies, and if we can’t get those, we’ll nab the christmas cracker market.’
At first I didn’t realise it, but there is a huge need to market greeting cards, as well as postcards and christmas crackers. And there’s some huge opportunities here. Shit, even stationary companies are crack-a-lackin’ at the moment. We’re talking big budget TV campaigns, with straplines like ‘say it with Hallmark’. The opportunities are endless. As a wise man once said to me, ‘Son, there’s nothing you can’t say in an email that you can say in a pre-written card.’
Words to live by.
Congratulations on the win Naked.
And people wonder why this industry is so hard and in such a state. From the comments above we have the answer…….
It’s like any other industry, people move, some on their own choice, others not. Accounts move and some accounts are bigger and more glamourous than others.
Get over it – if full of bitterness best to move to another field as no one wants you around.