NCE appoints BMF as its new creative agency partner to create new name and brand identity

Following a competitive pitch, creative agency BMF has been selected to create a name and brand identity for the National Centre of Excellence to Reduce Violence Against Women and their Children (NCE).

The NCE is a not-for-profit non-governmental organisation funded by the Commonwealth and every Australian State and Territory Government, tasked with undertaking research that will provide a better evidence base to help policy makers and those delivering services to reduce all forms of violence against women and their children. It is a key commitment under the National Plan to Reduce Violence against Women and their Children 2010-2022.

The agency team assigned to work on the business is led by Stephen McArdle, managing partner and includes: Thomasine Burnap, strategic planner; Lincoln Grice, art director; and Sid De, account manager, reporting to NCE Helen Freeland, Interim CEO and Mayet Costello, research manager.

Says McArdle: “NCE have a big and important social cause to champion and we’re delighted they’ve chosen us to create their brand for them.”

Says Freeland: “The NCE is pleased to be working with the BMF team to choose a name and brand design that will resonate strongly with our stakeholders across Australia.”