News Corp Australia launches revamped Cannes Young Lion competition for 2014 – deadline April 4

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1959921_727724497261186_2121981949_n.jpgNews Corp Australia’s group director – sales Fiorella Di Santo today announced the launch of the 2014 Cannes Young Lions competition, with more industry collaboration and opportunity.

 

News Corp Australia is the official Australian representative of the Cannes International Festival of Creativity.

Now in its sixth year, the competition searches for Australia’s best young creative talent in media, marketing, digital, film and print to represent the country at the 2014 Festival of Creativity in Cannes, France.

 

This year, the News Corp Australia Cannes Young Lions competition will, for the first time, see:

  • Input from an Australian Cannes Young Lion industry committee which includes Katie Rigg-Smith from Mindshare, Chris Brown from DDB Group Australia, Tim McColl-Jones from Qantas, Kieran Ots from Leo Burnett and Ben Welsh from M&C Saatchi to help drive the direction of the program in future years
  • Runners up in the Print & Media competitions will  be given the opportunity to participate in Young Spikes at Spikes Asia – the Asia Pacific’s Festival of Creativity,  courtesy of News Corp Australia
  • A revamped digital competition that brings more focus on the creative idea, rather than the technical solution
  • An online portal for entries for a seamless entry process

 Commercial support through category sponsorship. The sponsors are:

        • Media – UM

        • Marketing – Commonwealth Bank of Australia

        • Film – Foxtel

        • Creative – AJF Partnership

        • Digital – Qantas

    • A registration fee of $60 + GST for each entry

 

Says Di Santo: “News Corp Australia’s 2013 Cannes Young Lions competition was awarded ‘most successful’ in the world. This accolade has given us the opportunity to expand the program, inviting more industry participation and allowing for more talented Australian young creatives to compete on the world stage.

 

“The development of local creative talent is crucial to the success of the Australian advertising and marketing industry. Through the Cannes Young Lions program, we are unearthing Australia’s future stars by giving them opportunities internationally to represent their country as well as exposure to the best industry leaders – invaluable for future career progression.

 

“Good luck to all entrants.”

 

To enter, participants must develop a creative solution, media response or marketing brief for a task developed by the category sponsors in film, digital, media, print and marketing.

 

Entries will then be judged by a panel of industry specialists with media and marketing finalists flying to Sydney to compete in a second-round 24 hour brief. Film finalists compete in a 48 hour brief.

 

In Sydney, News Corp Australia also provides intensive presentation skills training, through The Metta Group, across a variety of areas to benefit their Cannes journey.            

 

The competition, which closes on 4 April, is open to anyone under the age of 28. Entries to the marketing category are open to anyone under 30.

 

The 61st Cannes International Festival of Creativity is being held from 15-23 June, 2014.

 

For more information, please visit ozcannes.com.au or follow News Corp Australia on Facebook at facebook.com/newscorpaustralia.

 

Says Ed Smith, Foxtel executive director sales and marketing: “Creativity is at the heart of our business, it’s what we do – making great television and bringing the world’s best television to our customers. We also produce great advertising to tell our story about our content, and our technology that brings it to you anywhere, anytime on any device.

 

“We are inspired to be working with young creative teams. To partner with News Corp Australia in order to give our country’s creatives the chance to compete on the world stage and be immersed the brilliance of the world’s best advertising work is irresistible for Foxtel.”

 

Says Katie Rigg-Smith, Mindshare chief executive officer: “I would encourage anyone eligible to get involved with News Corp Australia’s Cannes Young Lions program.  It is a platform that gives young talent a chance to challenge themselves, learn a great deal very quickly, network with the industry and most of all a chance to showcase just how bright they really are. 

 

“I have had the privilege of judging since inception and each year I walk away incredibly inspired by the depth of talent we have coming through.  It is encouraging to see how successful the previous participants go on to be.”

 

Says Chris Brown, CEO, DDB Group Australia: “It’s a pleasure to support the Cannes Young Lions program. I personally have witnessed just how rewarding and enriching the experience is for all involved and the invaluable opportunities it provides for our young creative talent.

 

“To be able to test yourself against the very best of your peers, potentially also represent your country and see your work on the world stage, as well as learn from the leading talent in our industry today is a fantastic experience to have available to the growing talent in Australia.”