Rabbit director Owen Trevor directs new series of cute and quirky McVitie’s spots for Grey London
Aussie director Owen Trevor has shot three new commercials for McVitie’s biscuits in the UK via Grey London.
The three spots were for a different type of McVitie’s biscuit and each containing some sort of adorable animal.
The idea was to try to convey the feeling one gets when eating a McVitie’s biscuit and the specific feeling encountered when eating each kind of McVitie’s – Jaffa Cakes, Chocolate Digestives and Digestives.
Adding to the intrigue, each spot utilises a famous 80’s TV show theme song as its soundtrack.
To see Trevor’s work, click here.
CDs: Nils Leonard & Jonathan Marlow
Copywriter: Jonathan Marlow
Art Director: Chris Chapman
Agency Producer: Ange Eleni
Prod. Company: PassionRAW
Director: Owen Trevor
Executive Producer: Dan Scott-Croxford
Producer: Rob Leonard
DOP: Daniel Bronks
Editor: John Smith
Post: Absolute
Animatronics: John Nolan
6 Comments
Tops!
I heard Owen touched the tarsier inappropriately. Twenty six times.
When David Ogilvy’s famous ad ‘At 60mph the loudest noise in the new Rolls Royce comes from the ticking of the clock’, ran for the first time, the Rolls Royce engineers apparently reacted by saying “We must do something about that clock.”
Similarly, I would imagine management at McVities would be expressing similar concerns about quality control at their packaging operation.
(Yes, yes, I got the rat reference from the iconic Fawlty Towers episode, but doesn’t that make it even worse? Food with critters in the pack…Yuk.)
good. Love that this ad got up. Its so easy to say biscuits and little furry critters shouldnt mix but when did being able to use metaphors disappear from advertising. Think the use of the family show sound tracks mixed is great to. Just wished that Australian retail stopped taking itself too seriously and let people enjoy their messages.
LOVE!
And comments like yours are why 99% of Australian TV advertising is shit.
Are you just old or past it?