RAPP Sydney appoints ex-Walt Disney UK’s Rob Voase into the role of CRM planning director

RAPP Sydney, DDB’s data-driven customer experience agency has announced the appointment of Rob Voase to the role of CRM planning director.

Voase joins the team from the UK where he has gained a wealth of experience in data-driven strategies with most recently leading the planning and implementation of Disney and Marvel CRM programs at The Walt Disney Company.

Previous to this, Voase worked with brands such as Vodafone, Games Stores Group and Activision developing expertise within reward / loyalty programs, eCRM, retention strategies, data planning and customer insights positioning him as a perfect fit for the full-service agency.

Says Voase: “Moving from a client side background to an agency environment provides me with the opportunity to bring a diverse and fresh perspective to a great agency that has an unparalleled reputation, having been in the industry for over 50 years.

“I hope I can bring a layer of additional insight and practicality to the great work they are producing for clients and I am excited to bring my experience to this new challenge.”

The addition of Voase and his diverse skill-set underlines RAPP’s continuous commitment to lead the on-going evolution of data-driven customer experiences.

Says Simone Blakers, managing director RAPP Sydney: “We are delighted to welcome Rob to the RAPP team and to Australia! Rob brings experience and skills within the CRM field that will ensure we continue to pioneer effective and relevant customer solutions for some of Australia’s biggest brands.”