Sydney digital agency Bang appoints Joe Millward in the role of senior digital strategist

Respected digital industry expert Joe Millward (left) has joined Bang as the agency’s new senior digital strategist.

The Sydney-based digital branding and communications agency has appointed Millward to further educate and assist clients in building new digital systems and services.

 With 14 years of media and technology experience, Millward has developed expertise in identifying new trends in a wide range of digital media from gaming to social media and the rise of mobile.

Previous roles include digital innovations manager with Gloria Jean’s, where Millward helped launch 38 new websites (one for each country with a Gloria Jean’s presence), and produced an iPhone app which has had over 250,000 downloads to date.

Millward has also held senior digital marketing and strategy roles with Snowy Hydro, and Vivant – Australia’s leading mobile app developer.

Says Martin Mason, managing director, Bang: “Well known on the digital speaking circuit, Joe brings a deep wealth of knowledge and experience to our team, satisfying Bang’s need to present the broadest possible, full service digital branding offering to our clients.”

Says Joe Millward, senior digital strategist, Bang: “With a technically astute creative team combined with its strategic branding discipline, Bang appealed to me as being a step above most creative agencies, so this is a great opportunity for me to further my career. Digital affects every business, so I’m primarily looking to assist clients in embedding digital into their longer-term strategies, rather than simply looking at digital as a one off component in a marketing campaign.”