Tourism and Events Queensland appoints UM Brisbane as its new media agency partner

Tourism and Events Queensland, the Queensland Government’s lead marketing, experience development and major events agency, has appointed UM as its media strategy and planning agency for future domestic and New Zealand campaigns.

Tourism and Events Queensland opened a full competitive tender for its media strategy and planning, with UM finally chosen from a shortlist that included two other leading media communications agencies.

The appointment is effective from the beginning of April and will be handled by UM’s Brisbane office.

Tourism and Events Queensland’s group executive director marketing Steve McRoberts said agencies were required to provide credentials together with a comprehensive strategic recommendation.

Says McRoberts: “UM Brisbane presented an impressive submission, backed by strategic research and demonstrated the agency understood Tourism and Events Queensland’s focus and the needs of the state’s diverse destinations.”

Says Mat Baxter, UM Australia CEO: “We’re thrilled to welcome Tourism and Events Queensland as our newest client. To win one of Australia’s most prestigious media assignments is testament to the creative and strategic strength of our Brisbane office. We can’t wait to get started.”