Yahoo!7 launches billboard and expandable billboard formats across its network

Yahoo!7 has today announced the availability of billboard and expandable billboard ad formats, available across the entire Yahoo!7 network. These new formats present advertisers with highly visible and engaging opportunities to reach audiences in environments that are most relevant to them.  

Yahoo!7’s Billboard ad format divides the page between the header and the main body content as the page first loads along with the Medium Rectangle (MREC) ad. If the user closes the Billboard only the MREC will be shown on return visits, otherwise both the Billboard and MREC will be shown on every impression giving advertisers a more constant presence. The Billboard can animate for up to 8 seconds, or longer with user click interactions.

The Yahoo!7 expandable billboard is an extension of the billboard ad. In addition to having a permanent screen presence it features a large additional interactive canvas, providing a richer and more engaging user experience.

Says Andrea Rule, Yahoo!7 head of sales NSW: “Yahoo!7 is continuously looking for ways to help advertisers engage with our growing audience of more than 8 million Australians in a way that is relevant, non-intrusive and meaningful to their brand.

“The new Billboard and Expandable Billboard ad formats offer extends the real estate available to advertisers across the Yahoo!7 network so they can connect with their target audiences in a highly engaging way that makes the most sense.”

The new format follows Yahoo!7’s previous advertising extensions including floating cube, double slider, mobile pushdown and iPad anchored ads. Floating cube is available now for Yahoo!7 homepage campaigns.