DDB Worldwide celebrates 2014 International Women’s Day with website via DDB Chicago
In celebration of 2014 International Women’s Day (IWD), DDB Worldwide, part of Omnicom Group (OMC; NYSE), has today announced the launch of “Empower,” a website featuring photos of real women from across the DDB Network via DDB Chicago.
Slated to launch on Friday, March 7, “Empower” will be accompanied by tweets from female employees on @DDB_Worldwide, which will answer the question, “What empowers you?” IWD is celebrated globally on March 8, and recognizes the economic, political and social achievements of women past, present and future.
The “Empower” website was inspired by the movement to portray real women in the media a la Getty Images’ recent “Lean In Collection.”
Says Sally Ali, chief talent officer of DDB Worldwide: “By featuring the real faces of our female employees on the “Empower” website, we are bringing together the women of the agency on a global scale to amplify this year’s powerful IWD message, Inspire Change.”
In addition to “Empower,” DDB will host volunteer events and panel sessions across offices in North America. Getty Images’Director of Visual Trends Pam Grossman will present the “Lean In Collection” to DDB New York on Friday, March 7. The presentation will feature an exclusive Q&A with Grossman, moderated by Janet Guillet, executive creative director of DDB New York, and the agency will share key takeaways on Twitter, @DDBNEWYORK.
Also, DDB California will be launching an online video to celebrate the large number of women employees at the office in San Francisco, showcasing the diversity and empowerment of women at DDB. The video will be released on March 7 in conjunction with the rest of the network’s IWD initiatives.
Says Mark O’Brien, president of DDB North America: “We recognize the importance of celebrating International Women’s Day to show DDB’s appreciation of our female employees and to ensure we are focusing our attention on the challenges that they continue to face in the workplace so that we can work together to overcome them.”
In addition, DDB Worldwide’s website will a homepage takeover of photos from “Empower.” Lastly, chief creative officer Amir Kassaei’s “Lemon 2020” blog will be guest authored by Lisa Bennett, EVP/creative of DDB North America, which is slated to break on Friday, March 7.
Says Janet Riccio, Omnicom Group EVP: “The executive leadership of Omnicom has been awestruck by the smart, creative and engaging events that have been planned not only at DDB but by all of our agencies, all over the world. The energy and momentum that acknowledging International Women’s Day has created for the women of Omnicom has been nothing short of inspired – which is precisely the point of IWD. We’ve created a microsite on which all of our agencies can showcase what they’re doing for IWD, http://womensday2014.omnicomgroup.com/. We are all so proud of our Omnicom family – on International Women’s Day and every other day of the year.”