Job matching network OneShift appoints Whybin\TBWA Sydney new creative agency

Job matching network, OneShift, has today announced the appointment of Whybin\TBWA Sydney as its creative agency to further drive brand recognition in the Australian market.

Whybin\TBWA was appointed after a two-month competitive review and will be responsible for developing and executing OneShift’s first multi-channel advertising campaign.

The multi-million dollar campaign will augment broader marketing efforts to promote and showcase OneShift’s innovative online recruitment model.

Says Simon Porter, OneShift marketing director: “Whybin TBWA Sydney’s strategic approach and collaborative style are a perfect fit for OneShift.

“We believe they will work cohesively with our existing partners, providing the creativity and imagination needed to rapidly grow, and intelligently develop the OneShift brand.

“They have already shown a deep understanding of our objectives and positioning –not only as a challenger brand, but also as an innovator providing employers and jobseekers a better way to connect.

“We’re looking forward to working with Whybin TBWA Sydney to develop a truly disruptive brand campaign.”

Says Nitsa Lotus, Whybin TBWA group general manager: “We’re thrilled to be working with a brand like OneShift, which is truly challenging the status quo in the online job market.

“We are looking forward to producing best-in-class work that will drive serious business results and further establish the brand in Australia.”