Faulding highlights its fridge free probiotics in a new advertising campaign via Konker Creative
Faulding has launched a new advertising showcasing the brand’s fridge free probiotics via Melbourne agency Konker Creative.
The campaign includes a 30sec TVC along with some 15sec followers and is currently being aired on Channel Ten during the 5pm Eyewitness News, The Project from 6:30pm and also through print media, digital advertising and in-store point of sale.
It marks an important step forward for one of Australia’s oldest natural health brands as it attempts to differentiate from the current probiotics market and establish itself as a leader of the ‘new wave’ of fridge free probiotics, before international brands enter and flood the advertising.
It also aims to generate a following, helping probiotics users free themselves from the products that require refrigeration and move into the mobile world with a product that is convenient and travel friendly, unlike much of the competition.
Concept, research, design and art direction we’re all run by Konker owner and creative director Tyson Butler and animation was carried out by Contact Productions, overseen by Chris Martini, in South Melbourne.
4 Comments
Really nice, should have been a 60 though.
Really good. Kind of nailed it I reckon
Nicely executed, great concept and animation. Well done konker creative and contact
Book your flights to France guys, this is fucking amazing.