Grey Worldwide CCO Tor Myhren to wrap up AdFest’s final session with Radical Collaboration

Worldwide chief creative officer at Grey and president of Grey New York, Tor Myhren will present the final session at AdFest this year, ‘Radical Collaboration’, which takes place this Saturday 8th March, 4:30pm.

Myhren – who is also AdFest 2014’s Grand Jury President – believes there is no better time to work in advertising.  

“One of the key messages I preach over and over at Grey is Radical Collaboration. Our world is so much more interesting than it used to be. As an industry, we are now collaborating with all of the most progressive industries in the world: music companies, tech titans, Hollywood, gaming – not to mention consumers. It’s the best time to be in advertising. We are conspiring with other like-minded creative souls to make the world better and more interesting. We’re all very lucky to be doing what we’re doing,” says Myhren.

Myhren’s belief in the power of Radical Collaboration has transformed Grey into one of the most successful networks in the world. In 2013, Grey was named AdWeek’s 2013 Global Agency of the Year, and was recently named one of the 50 Most Innovative Companies in the World by Fast Company.

Myhren also made Fortune magazine’s 40 Under 40 list in 2011, and appeared alongside Lady Gaga and James Cameron in Creativity magazine’s ‘Creativity 50’ ranking in 2010.

“It is absolutely fitting that Tor’s presentation will conclude AdFest’s three-day program of Speaker Sessions this year – not only because Tor is one of the most influential leaders in our industry today, but because his mantra of Radical Collaboration fits so perfectly with this year’s theme of AdFest, ‘Co-Create the Future’,” says Jimmy Lam, President of AdFest.

AdFest 2014 kicks off on Thursday this week at the Royal Cliff Hotels Group in Pattaya, Thailand and concludes on Saturday 8th March.