Instant Scratch-Its launches new radio spot for Space Invaders ticket via GPY&R Brisbane

Instant Scratch-Its has launched a new radio spot for the limited edition Space Invaders ticket via George Patterson Y&R Brisbane.

The agency wanted Spacey fans, new and old, to rush out and buy the ticket. So to create urgency, they borrowed the most urgent part of the game – the bit at the end where everything goes really fast – and made a radio ad out of it.

LISTEN TO THE SPOT