Network Ten launches new print campaign for latest series of The Biggest Loser via BMF

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Screen Shot 2014-03-18 at 8.29.28 am.jpgTo promote Network Ten’s newest series of The Biggest Loser – BMF has created an interactive print ad that doesn’t require a smartphone.

 

The perforated edges allow readers to remove the ad’s fatty love handles, and in doing so – turn it into a flyer for the popular weight loss program.

Agency: BMF

Advertiser: Network Ten

Business Category: TV Channel

Product: TV Program: The Biggest Loser – Challenge Australia

Brand: The Biggest Loser – Challenge Australia

Client Contact: Jordana Jensen

Creative Director: Justin Ruben

Art Director: Ryan Fitzgerald

Copywriter: Jim Curtis

Agency Print Producer: Lisa Houatchanthara

Group Account Directors: Alex Caredes

Account Manager: Will Woods

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