Nilfisk launches a new campaign and tells Australians ‘Don’t be a Vacuumhead’ via MJW

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Screen Shot 2014-03-21 at 9.17.09 am.jpgMJW has launched a new film for Nilfisk vacuums which focuses on a family of vacuumheads. Dad, mum, grandma and the two kids struggle to do everyday things with the vacuums on their heads.

 

It takes a Nilfisk Elite vacuum with advanced filtering to end the suffering and allow the family to lead a normal life.

The film is designed to remind people of just how unhealthy using a vacuum with an average filter can be – like having a vacuum on your head.

 

Shot by Andres Salmoyraghi, the campaign reflects a short film feel.

Creative Director – Neil Flory

Copywriter – Neil Flory

Snr Art Director – Jon Foye

Snr Designer – Eeuwout Baart

Strategy Director – Scott Davis

General Manager – Ricardo Larriera

Agency – MJW

Director – Andres Salmoyraghi

Producer – Alejandro Rossi Bunge

Production company – Rebolucion