NRL unites communities in final spots part of the 2014 ‘The Greatest game of all’ campaign via MJW
MJW is set to unveil the final piece of this year’s ‘The greatest game of all’ campaign for the NRL.
The whole of game approach showcases how the NRL connects and unites fans, families and communities at every level of the game. From families and kids starting out in the game, to life long fanatics who attend every week, this years campaign pays tribute to the fans, communities and players that make rugby league ‘the greatest game of all”.
Campaigns were created for NRL Memberships, Play NRL and the NRL Telstra Premiership.
To ignite memberships, NRL stars were seen paying tribute to the members of each club. The message to the fans “You’re the difference.” Praising the contribution and significance members have on NRL players and teams.
To get more kids into the game, boys and girls of different sizes and from different backgrounds were filmed playing the game, with an NRL star speaking about when he started out, his fears, hopes and experiences.
The Play NRL TV spots end with each NRL star holding up a photograph of himself from when he was younger.
Finally, the NRL Telstra Premiership campaign focuses on the enormity of the game and the excitement of game day. Set to an energetic track, we see fast cut shots of players, fans, referees, security guards getting ready for the start of play.
The 2014 campaign takes the game well and truly beyond the sideline to show the greater connection and affinity the NRL has with fans, members and within our community.
Agency: MJW
Production company: 8com
Director: Andy Morton
Producer: Ivan Barge
Music: Nylon
2 Comments
i have seen vast areas of ancient trees act less wooden than this turkey
Serious stuff promoting footy apparently.. Joyless, charmless and stiff even the “anticipation” spot, which I appears to be the only attempt at providing any level of excitement would be better named “constipation” as it seems like a lot of effort with sadly no result. If ever the NRL needed a clue on why crowds are down it may do well to look at how it talks to its market as a starting point