Officeworks celebrates growing businesses in new TV spots via AJF Partnership, Melbourne
AJF Partnership Melbourne is launching its next wave of commercials for Officeworks.
The new 30 and 15 second spots show a variety of small and micro businesspeople within an Officeworks store requesting various products and services that will help them grow their businesses. The customers’ requests are then spliced together to create a series of surreal monologues.
Says Karl Winther, Officeworks national marketing manager: “There are over two million small businesses in Australia, and nobody is better placed to help them succeed than Officeworks. This campaign features a cross-section of the types of business customers we help every day, inspiring and encouraging them as they strive to achieve their big ideas with our widest range of products at the lowest prices.”
The television activity will be supported by radio, press, online activity as well as catalogues.
Officeworks
Karl Winther: National Marketing Manager
Simon Davenport: National Advertising Manager
AJF Partnership:
Executive Creative Director: Andrew Foote
Senior Art Director: Dillon McKenna
Senor Copywriter: Michael Davey
Agency Producer: Ellen Fraser
Group Account Director: Susan Bird
Account Director: Katrina Loizides
Senior Account Manager: Clare Burrow
Senior Strategic Planner: Pieter-Paul von Weiler
Strategic Planner: Brigitte Bayard
Production Company: Piglet Productions
Director: Robby Douglas Turner
Producer: Tony Ashmore
Offline Editor: Chris Reynolds/Retrobox
Online Editors: Neal Englebrecht & Nico Scott
Sound Studio: Final Sound
Sound Designer: Craig Conway
Media Agency: Initiative
Digital: DT Digital
Direct: RAPP
PR: Haystac