Sportsgirl launches new digital windows and augmented reality app via The Joy Collective + IE
Fashion retailer Sportsgirl is adding another innovative platform to its digital portfolio with the launch of Sportsgirl digital windows which includes digital content via The Joy Collective.
The installation will coincide with the launch of Sportsgirl’s quarterly magazine, The Daily Us and the new edition of Sportsgirl Explore, the augmented reality application created by IE. The integrated platform enables a life-like interaction with products and a 360-degree Sportsgirl brand experience. Free music downloads, shoppable pages and beauty film tutorials are all embedded in the app.
The digital windows are yet another area where the pages of the magazine will be brought to
life, integrating the Sportsgirl online business and physical stores, providing a superior level
of customer experience. Nine digital windows will be launched in Booragoon, Rundle Mall, Melbourne Central, Highpoint, Doncaster, Bondi, George St, Robina & Chapel St. Eight windows will use projectors to display three individual films while the Sportsgirl Chapel St store will be utilizing a singular projector to display a large scale full window block out film.
The films for the windows were created by The Joy Collective for Sportsgirls 25/7 – Style Never Sleeps Campaign. JOY aims to continually provide artistic innovation through its platform of artists.
2 Comments
this was done in Amsterdam a couple of years ago.
..that means no one can do it again ever, doesn’t it
!?