STIHL asks Kiwis to decide to save Flossie or the beloved chainsaw in new spot via DDB Group NZ
For the last five years, DDB and STIHL have brought Kiwis the bitter family feud between two brothers and an heirloom chainsaw.
It began with ‘Bequeathed,’ the edgy and humourous tale of a brother who twists his father’s dying words in order to inherit his chainsaw. Then came ‘Mercy dash,’ the controversial sequel that showed just how far the other brother was willing to go to get it back, leaving his brother to perish in the storm.
Now the brothers are back, once again under the cruel eye of Adam Stevens from Robber’s Dog. They’re darker than ever and this time the viewer must decide how it ends.
The 30″ spot asks Kiwis to make a call whether the brother should save his beloved STIHL chainsaw or Flossie the lamb from a raging barn fire.
DDB executive creative director, Shane Bradnick, says DDB has once again pushed the boundaries of what a chainsaw advertisement should be, showing the passion Kiwis have for their STIHL tools.
Says Bradnick: “Given how much the previous campaigns resonated with the public, I’m looking forward to see the reaction this time around and which decision will be the most popular.”
Which ending will you choose?
Client: STIHL
Agency: DDB Group New Zealand
Executive Creative Director: Shane Bradnick
Creative Directors: Mark Lorrigan, Chris Schofield
Art Director: Adam Barnes
Copywriter: James O’Sullivan
Group Business Director: Scott Wallace
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Production Company: Robber’s Dog
Director: Adam Stevens
Executive Producer: Mark Foster
Producer: Caz Hearn
Managing Director: George Mackenzie
DOP: Mark Pugh
Editor: Paul Maxwell
Grade & VFX: Blockhead
Music Composition & Sound Design: Liquid Studios
5 Comments
he races in sees fire grabs chainsaw races out cuts down water tank which falls on barn and puts out fire ,races in and gets a rather wet flossy….stihl you rock
Save that chainsaw!
STIHL is good brand
Stihl produces superior, powerful, reliable, easy to use and durable products. The products are definitely worth the money.
I think I will choose STIHL, as many people did here and there. But the more important is we care more about this movie