TAC re-launches 2004 tvc via Grey Melb targeting drivers using illicit drugs ahead of long weekend
Victorians who drive under the influence of illicit drugs are being targeted in a TAC campaign created in 2004 via Grey Melbourne, which is hitting the airwaves ahead of the Labour Day long weekend.
The campaign features a young man sitting in a jail cell reflecting on a tragic night out, as a stark reminder of the consequences of driving while impaired by illegal drugs.
Drug driving is on the rise, with the most recent available data revealing 43% of all drivers and riders killed in 2012 had some kind of drug present in their system (including prescription medication and other legal drugs).
During Victoria Police’s summer operations, one in every 10 drivers tested for illegal drugs returned positive results, prompting a warning from police command on the dangers of impaired driving.
TAC chief executive officer Janet Dore said the results showed that too many Victorians were yet to heed the warnings about the link between drug driving and road trauma.
Says Dore: “People are underestimating the harmful effects these drugs have on their ability to drive.”
The campaign message will be found in unexpected places, including 24 petrol stations across Melbourne and regional Victoria, 200 pubs and clubs and university campuses.
Victoria Police assistant commissioner for road policing Robert Hill said he was disappointed by the number of people driving on illicit drugs, particularly amphetamines.
Says Hill”: “These people are taking huge risks on the road, endangering their own lives and the lives of others. Don’t take the risk this long weekend.
“Victoria Police will be out there and we will catch you if you are drink or drug driving this weekend.”
The most common effects of drugs on driving ability include reduced peripheral vision (meaning tunnel vision), dizziness, blurred vision and loss of concentration. There is also often a false sense of alertness which can lead to over confidence and the inability to make quick and good decisions.
3 Comments
And then they sacked the agency, and the agency sacked the creatives.
TAC runs old ad.
You left out ‘then client sacks CMO’.