Telstra launches a glam-rock inspired campaign for the NRL Digital Pass via The Monkeys

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Screen Shot 2014-03-03 at 8.34.55 am.jpgWith the NRL season kickoff just a week away Telstra has launched a new advertising campaign for the NRL Digital Pass via The Monkeys and directed by Owen Trevor at Rabbit Content.

The campaign includes a glam rock music video featuring current players and league legends hamming it up to an original song called Straight In Your Eyes.

Straight In Your Eyes will run as its main TVC from Monday 17th March.

 

The song in the video will also be available inside the updated 2014 NRL Official App, and via download from NRL.com and iTunes.

 

Other campaign elements: 2min online film; 30″ ad; 15″ ad; print, social/digital, downloadable single.

 

Says Andy Bateman, Telstra director segment marketing: “Straight In Your Eyes is all about demonstrating in a bright, fun and engaging way the content, services and excitement of all that the NRL Digital Pass has to offer. We’re trying to connect with fans and show them what NRL Digital Pass can do.

“You’ll see league legends Steve Menzies, Mark Geyer and Wendell Sailor as well as State of Origin star Josh Morris like you’ve never seen them before, not to mention a pink leotard that almost steals the show.”

 

Says Scott Nowell, The Monkeys ECD: “Writing a big hair, big chorus glam rock tune featuring NRL stars past and present was a dream. NRL fans always want more out of the game and as the singer says, it’s live games, replays, stats and even stuff for your ears, straight in your eyes.”

Executive Creative Director: Scott Nowell

Creative Teams: Jeremy Hogg/Max McKeon, Paul Bruce/Dave Ladd

Strategic Business Director: Matt Michael

Content Manager: Alex Don

Channel Planner: Mat Rawnsley

Social Media Director: Mat Abet

Head of Broadcast Production: The Carone

Broadcast Producer: Jade Wannell

Executive Digital Producer: Alex Cerbelli

Art Buyer: Ali Dunlop

Print Producer: Brett Thurston

Production Company: Rabbit Content

Director: Owen Trevor

Executive Producer: Lucas Jenner

Composer: Damian de Boos-Smith (Sound Planet)

Editor: Drew Thompson (Method)

Post House: Chris Grocott & Dave Mosquedo (White Chocolate)

Sound Studio: James Martell (Nylon)

 

Client Credits:

Andy Bateman: Director, Segment Marketing, Chief Marketing Office

Tas Tzoulis: General Manager, At Home Marketing, Chief Marketing Office

David Ray: General Manager, NRL Digital Media, Telstra Media Group

Elke Davis: Senior Marketing Communications Specialist, Chief Marketing Office