The IGA Easter bunny returns in a new fully integrated campaign via Creative Oasis

| | 6 Comments

IGA Easter_lowres(2).jpgThe IGA Easter bunny will be hopping up on TV, mobile, online and in IGA stores right across the country reminding customers just how easy and affordable Easter can be when they shop local in its IGA’s latest campaign via Creative Oasis.

The fully integrated campaign will be brought to life in store through fun, eye-catching mobile posters, shelf tickets, bunting through to IGA’s digital and social hubs where its ‘Creative Kitchen’ challenge will be running.

Customers will be invited to submit their favourite Easter recipes using at least one ingredient purchased from IGA for the chance to win weekly prizes of an iPad 2 or a cooking class for two of their choice. The competition will run for the duration of the campaign with the winning recipes being published on the IGA website.

Tracy Wilson, acting general manager marketing, Metcash Food and Grocery sees IGA as providing a helping hand over Easter offering both great value and terrific service right around corner.

Says Wilson: “Easter is a special occasion that brings families together, often over a meal, bbq or picnic. At IGA, we want to help relieve some of the stress and make this Easter as enjoyable and relaxed as possible. Wherever you are in Australia, with over 1,400 stores nationwide, there’s sure to be an IGA or SUPA IGA close by for everything you need from fresh prawns to chocolate bunnies.”

The IGA Easter campaign will run from Wednesday 26th March to Tuesday 22nd April.

Client: Metcash Food & Grocery

Metcash Food & Grocery Acting General Manager Marketing: Tracy Wilson

Metcash Food & Grocery acting National Consumer Marketing Manager: Jo Lloyd

Metcash Food & Grocery National Brand Manager: Loane Avenell

Agency: Creative Oasis

Creative Director/Writer: Paul Knights

Senior Art Director: Paul Tilley

Group Account Director: Saxon Wyatt

Agency Producer: Chris Ford

Production Company: Plaza Flims

Director: Dave Wood

Producer: Lee Thomson

Audio Production: Buzz Pringle at GAS

Digital agency: Razorfish

Digital Account Director: Sally Rintoul

Senior Account Manager: Melina Hamilton