The IGA Easter bunny returns in a new fully integrated campaign via Creative Oasis
The IGA Easter bunny will be hopping up on TV, mobile, online and in IGA stores right across the country reminding customers just how easy and affordable Easter can be when they shop local in its IGA’s latest campaign via Creative Oasis.
The fully integrated campaign will be brought to life in store through fun, eye-catching mobile posters, shelf tickets, bunting through to IGA’s digital and social hubs where its ‘Creative Kitchen’ challenge will be running.
Customers will be invited to submit their favourite Easter recipes using at least one ingredient purchased from IGA for the chance to win weekly prizes of an iPad 2 or a cooking class for two of their choice. The competition will run for the duration of the campaign with the winning recipes being published on the IGA website.
Tracy Wilson, acting general manager marketing, Metcash Food and Grocery sees IGA as providing a helping hand over Easter offering both great value and terrific service right around corner.
Says Wilson: “Easter is a special occasion that brings families together, often over a meal, bbq or picnic. At IGA, we want to help relieve some of the stress and make this Easter as enjoyable and relaxed as possible. Wherever you are in Australia, with over 1,400 stores nationwide, there’s sure to be an IGA or SUPA IGA close by for everything you need from fresh prawns to chocolate bunnies.”
The IGA Easter campaign will run from Wednesday 26th March to Tuesday 22nd April.
Client: Metcash Food & Grocery
Metcash Food & Grocery Acting General Manager Marketing: Tracy Wilson
Metcash Food & Grocery acting National Consumer Marketing Manager: Jo Lloyd
Metcash Food & Grocery National Brand Manager: Loane Avenell
Agency: Creative Oasis
Creative Director/Writer: Paul Knights
Senior Art Director: Paul Tilley
Group Account Director: Saxon Wyatt
Agency Producer: Chris Ford
Production Company: Plaza Flims
Director: Dave Wood
Producer: Lee Thomson
Audio Production: Buzz Pringle at GAS
Digital agency: Razorfish
Digital Account Director: Sally Rintoul
Senior Account Manager: Melina Hamilton
6 Comments
(cringe)
very cute, wish it had been longer!
Welcome to 2014 Creative Oasis.
In case you were wondering, delivering a ‘fully integrated’ campaign has been the norm for quite some time now.
No back slaps or kudos to be gained from telling the world about it.
Go easy on them folks, they’re lucky to still be working.
I hope theres more to it than this quite ordinary video thingy. TVC? Not worthy of the name.
Great script. Well executed.