Volkswagen launches ‘Ruined’ print campaign for Volkswagen Genuine Accessories via DDB Syd

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VGAAS0047_Volkswagen Genuine Accessories Print_0.2_HR.jpgVolkswagen Group Australia and DDB Group Sydney have created a print campaign to promote Volkswagen Genuine Accessories.

The “Ruined” series uses visual analogies to explore the thought that you should never cut corners after you’ve purchased something great. Each execution compares two seemingly unrelated purchases and allows the viewer’s imagination to summarise the outcome.

 

Says Dylan Harrison, ECD at DDB Sydney: “Volkswagen is renowned for making cars of the highest standards. Their accessories are no different; And if you skimp on this seemingly trivial detail when buying a VW, you could be ruining the car.”

VGAAS0047_Volkswagen Genuine Accessories Print_0.2_HR2.jpgVolkswagen Genuine Accessories are designed and built directly by the teams that make each vehicle and are created to fit perfectly as well as come with the same quality assurances that Volkswagen have built their reputation on.

Agency: DDB Sydney

Executive Creative Director: Dylan Harrison

Creative Group Heads: Steve Hall & Dan Seager

Creative Team: Michael Ashton & Lazrus Simons

Managing Partner: Nicole Taylor

Group Business Director: Duncan Stevens

Account Manager: Harry Mountier

Planner: Russ Mitchinson

Art Buyer: Leesa Murray

Finished Artist: Justin VGAAS0047_Volkswagen Genuine Accessories Print_0.2_HR3.jpgHoyer

Print Producer: John Wood

 

Production company: The Drawing Book

Illustrator: Mike Watt

Illustration Producer: Bec Aitken

 

Media agency: Mediacom

 

Volkswagen Group Australia:

David Brown – Parts Sales & Marketing Manager

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