Your Fertility launches new national ‘Fertility is ageist’ campaign via Marmalade Melbourne

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VA0002 Your fertility campaign_A3_V13-BLUE.jpgThe Your Fertility project has launched a national advertising and PR campaign to clarify misconceptions about age and fertility created by Marmalade Melbourne.

The campaign is part of the Your Fertility project, funded by the Federal Department of Health and run by the Fertility Coalition.

The ‘Fertility is ageist’ advertising campaign delivers some startling facts about age and female as well as male fertility.

The campaign is to encourage couples who are ready, to start having the conversation earlier about starting a family.

Says Louise Johnson, CEO of VARTA (Victorian Assisted Reproductive Treatment Authority), the organisation responsible for co-ordinating the campaign on behalf of the Fertility Coalition: “One of the key messages is that while good health is important it doesn’t trump a woman’s age when it comes to conception and having a child. Age is the single most important factor affecting a woman’s fertility. And age affects a man’s fertility too.”

VA0002 Your fertility campaign_A3_V13-PURPLE.jpgVARTA, together with Fertilty Coalition partners, Jean Hailes for Women’s Health, Andrology Australia and The Robinson Research Institute, University of Adelaide, are promoting the educational campaign via the yourfertility.org.au website.

The creative will be rolled out on integrated digital platforms and posters.

Client: VARTA

CEO:  Louise Johnson

Communications Campaign Manager: Stephanie Francis

Agency: Marmalade Melbourne

ECD Neil Mallet

CD John Akritidis

Creative: Neil Mallet, Simon Yeo,

Design: Dylan Truscio, Kim Preston

Director of Account Service: Lisa Gumbleton

Account Executive: VA0002 Your fertility campaign_A3_V13-RED.jpgNathalie Dufoulon

Digital Head: Nadia Lotter

Digital Media Coordinator: Georgia Pascoe

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