BMF Australia promotes lead data scientist Andy Ford to the position of data analytics director
Creative agency BMF has just promoted its lead data scientist Andy Ford to data analytics director.
Ford’s new position will deepen BMF’s analytic and data capabilities, with a strong emphasis on commercial creativity. Ford will report to Simon McCrudden, executive planning director.
Ford has been enriching BMF’s planning department since 2010 with his talent in analysing and generating insight, from the huge volumes of data produced by loyalty programs, CRM, POS and organisational information systems. Most recently he has been helping push BMF’s analytical and CRM offering, with some key wins for the agency in this space.
Ford has over 12 years’ experience from the UK and Australasia and has gained international experience across all spectrums of marketing analytics. His client list includes Sainsbury’s Nectar loyalty scheme, O2 customer analytics, Virgin Media, Volkswagen, P&O, Country Road, The Athlete’s Foot and Commonwealth Bank.
Says McCrudden: “Andy is the brightest and also the most normal data analytics person I’ve ever met. Super smart, very focused on uncovering insights that transform businesses and help create better work, but explained in a way that even my 4 year old could understand. Increasingly, data analytics is forming the basis of everything we do strategically at BMF from social strategies to major campaigns as well as world-class CRM programs. We are delighted to give Andy this opportunity to elevate data analytics to become a core part of the overall BMF offer.”
10 Comments
Well done Fordy!
I think numbers are sexy
Congrats F-Bomb you big stud
Good darts, Fordham
It appears they believe advertising is a science and not an art after all.
‘Lead data scientist’ ??? ‘Data analytics director’ ??? Neither sounds more senior than the other. They both sound like complete tosser titles. Would anybody seriously put either on a business card? Is this what advertising has become?
Congrats Fordy, well deserved.
26% of people treat a Lead Data Scientist with greater deference than a Director of Data Analytics.
12% of those subjects changed their behaviour when the title was changed to Data Analytics Director.
Obviously a multi-talented individual, able to make the leap from Lead Data Scientist to Data Analytics Director. And hasn’t his career taken off since he quit the lead role in Burn Notice!
Good to see you have worked the word “anal” back into your job title there Fordy 😉