Buy friends a virtual coffee and make a difference for Classroom of Hope, via Marketforce campaign

Coffee.jpgMarketforce Perth has created a campaign to launch Coffees of Hope.

It's the first major campaign for Classroom of Hope, an innovative digital charity who's aim is to eradicate poverty in developing countries, by giving kids access to quality primary education.

In a world first, Coffees of Hope is a Facebook app that encourages people to buy their friends a virtual coffee (just $4) and in so doing they go into the draw to win a trip to Cambodia to visit the schools they've helped - it's informative, it's interactive and it's fun.

The video embedded in the app was created by creative team Megan Riley and Alida Henson, who also developed the coffees of Hope logo and overall app design.

VIEW THE IDEA.
GO TO THE WEBSITE

1 Comments

The Count said:

Nice work everyone involved

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