Case Study: How Innocean, Mnet Mobile and Initiative Media created an app that let tennis fans to return serves via smart phone for Kia Australia

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Screen Shot 2014-04-22 at 7.17.05 am.jpgCase Study: Introducing Kia’s Game On. A World first App that allowed tennis fans to return serves from a live Television Broadcast, using their smart phone as a racquet. Agencies: Innocean Australia, Mnet Mobile and Initiative Media.