Clemenger Sydney’s ‘Telekinize The Rainbow’ scores Best of the Best at 20th AIMIA Awards

Last night, AIMIA announced the winners of the 20th Annual AIMIA Awards during a ceremony held at The Argyle in Sydney. The AIMIA Awards celebrate the exceptional work undertaken by Australia’s top digital industry talent over the past year.

Clemenger BBDO Sydney stood out as the clear winner taking home the Best of the Best title for Skittles/Wrigley’s ‘Telekinize The Rainbow’ campaign. The campaign also won Best Social Media and Most Innovative Digital Product or Service – Platform Innovation.

DT and OgilvyOne scored Best of Smartphone for ‘Melbourne Viewfinders’, Westpac Banking won Best Enterprise for Westpank Banking for iPad, Pusher won Best Cross Platform for ‘Lorna Jane – Active Living’, SBS and Northern Pictures scored Best Video for ‘Cronulla Riots – The Day that Shocked the Nation’, BCM was awarded Most Effective Digital Product or Service for Sunny Queen ‘ChookTracker’, Adrenalin Media won Best of Websites and Online Services for BPAY, ABC Children’s TV, Secret Labs and Sonar Sounds scored Best of Tablet for ‘ABC4Kids Play School Playtime’, VML Australia won Best Digital Advertising or Communication for ‘Missing Person’s Pre-roll’ and ABC Innovation & Strategic Development scored Most Innovative Digital Product or Service – Content Innovation for ‘The Opera House Project’.

Comedian Kitty Flanagan hosted the event for the second year running, keeping over 500 attendees entertained with her witty humour while opening speeches were delivered by AIMIA chairman Tim O’Neill and CEO David Holmes.

The 20th Annual AIMIA Awards see the largest field of finalists to date with 40 winners announced during the course of the evening. This year’s finalists featured the most innovative technology to date with creative campaigns using eye-tracking, 3D printing, data science and even robotics.

In his opening speech, AIMIA CEO David Holmes recognised the calibre of talent in the industry.

Says Holmes: “Australian digital practitioners are globally sought after for their creativity and work ethic. We are seeing an emerging trend for Australian digital businesses to expand internationally and compete exceptionally well. But make no mistake we are in a global fight for dominance.”

AIMIA chairman, Tim O’Neill also highlighted the need for the industry to collaborate to ensure Australia continues to grow as a digital leader on an international scale.

Says O’Neill: “We need to work more as an industry if we are to overcome our geographic isolation and be a top ten player on the international stage. Collaboration and access to investment have been identified as the most important drivers of all leading digital economies across the globe.”

The AIMIA Awards continue to celebrate the best work of Australia’s digital content, services and applications each year.

Says Holmes: “Sharing and celebrating great work is imperative to the development and health of an industry as dynamic as ours.

“This site is designed with open collaboration in mind. The digital industry hub is a place where we can share and gain access to resources, best practices and thought leadership as well as identify areas that need industry focus, such as faster, more affordable broadband or employee share schemes. With the industry’s involvement, this resource will become a key competitive advantage for us all.”

Attendees were encouraged to get involved to help the site evolve and become a platform for establishing Australia in the international market.

Gold sponsors of the 20th Annual AIMIA awards include  Telstra, Hostworks and EY. Silver sponsors include ThePlatform, Adobe, AAPT, Harvey Nash, Spectrum and  I-Nex and Bronze sponsors are  Akamai, Digistor, Rocket Productions and Un Ltd.

The winners of the 20th Annual AIMIA Awards are:

Best of Smartphone – Learning & Education   

CanUHanyu  – 2and2 & ESA

Best of Smartphone – Tourism or Travel   

Melbourne Viewfinders – DT & OgilvyOne

Best of Smartphone – Government & Non-profit   

Snap Send Solve V2 – Outware Mobile & Snap Send Solve

Best of Smartphone – Publisher

ABC Mobile Flagship Apps – ABC & Gomeeki

Best of Smartphone – Entertainment

KFC Snack! in the Face – DT, Ogilvy & Yum!

Best of Smartphone – Cultural or Lifestyle

Cricket Australia Live – Official App Igloo, Outware Mobile & Accenture

Best of Smartphone – Retail & e-Commerce

Leggo’s iOS and Android App – Hardhat Digital, Simplot Australia & Leggo’s

Best of Smartphone

Melbourne Viewfinders – DT & OgilvyOne

Best Enterprise

Westpac Banking for iPad – Westpac Banking Corporation

Best Social Media – Best use of social media   

Telekinize The Rainbow – Clemenger BBDO Sydney & Wrigley’s

Best Social Media – Best Community   

Lorna Jane – Active Living – Pusher

Best Social Media   

Telekinize The Rainbow – Clemenger BBDO Sydney & Wrigley’s

Best Cross Platform

Lorna Jane – Active Living – Pusher

Best Video – Video publisher & platform

Foxtel Go 2013 – Foxtel

Best Video – Best Use Of Video

Cronulla Riots – The Day that Shocked the Nation – SBS & Northern Pictures

Best Video

Cronulla Riots – The Day that Schocked the Nation – SBS & Northern Pictures

Most Effective Digital Product or Service

Sunny Queen ‘ChookTracker’ – BCM

Best of Websites & Online Services – Learning & Education   

Mentally Healthy Workplace     Deepend

Best of Websites & Online Services – Financial Services   

BPAY    Adrenalin Media

Best of Websites & Online Services – Government & Non-profit   

Unlock The Grid    Isobar Australia & VicRoads

Best of Websites & Online Services – Publisher   

SBS.com.au    SBS

Best of Websites & Online Services – Retail & e-Commerce   

Nissan Australia    Reactive

Best of Websites & Online Services – Tourism or Travel    

Wet ‘n’ Wild Summer Games    Isobar Australia

Best of Websites & Online Services – Entertainment   

ABC iview    ABC

Best of Websites & Online Services – Cultural or Lifestyle   

Cronulla Riots – The Day that Shocked the Nation – SBS & Northern Pictures

Best of Websites & Online Services   

BPAY – Adrenalin Media

Best of Tablet – Learning & Education    

Summer Of The Seventeenth Doll iPad App – The Nest & Currency Press

Best of Tablet – Government & Non-profit   

Birth Choices – Raising Children Network

Best of Tablet – Entertainment   

ABC4Kids Play School Play Time – ABC Children’s TV, Secret Labs & Sonar Sound

Best of Tablet – Retail & e-Commerce    

Coles Feed Your Family iPad App – Reactive

Best of Tablet – Publisher    

realestate.com.au iPad app – REA Group

Best of Tablet   

ABC4Kids Play School Play Time – ABC Children’s TV, Secret Labs & Sonar Sound

Best of Digital Advertising or Communication – Government & Non-Profit   

Missing Person Pre-Roll – VML Australia

Best Digital Advertising or Communication – Retail & e-Commerce    

Sunny Queen ‘ChookTracker’ – BCM

Best Digital Advertising or Communication – Tourism or Travel    

Sydney 360 – Destination NSW & NSW Government

Best Digital Advertising or Communication   

Missing Person Pre-Roll – VML Australia

Most Innovative Digital Product or Service – Platform Innovation   

Telekinize The Rainbow – Clemenger BBDO Sydney & Wrigley’s

Most Innovative Digital Product or Service – Content Innovation    

The Opera House Project  – ABC Innovation & Strategic Development

Best of the Best

Telekinize The Rainbow – Clemenger BBDO Sydney & Wrigley’s

Outstanding Contribution Award

SANDRA DAVEY