CSI and Adstream set to provide captioning services for television + cinema commercials
Deluxe has today announced a partnership with Adstream to provide captioning services for television and cinema commercials.
Captioning and Subtitling International (CSI), a Deluxe company, has begun captioning of all TV and cinema commercials distributed by Adstream Sydney, including the territories of NSW, ACT, QLD, NT. The move makes commercial advertising accessible to a wider audience including over 3.5 million Deaf and hearing-impaired Australians.
Adstream is committed to developing solutions that streamline campaign processes. From start to finish, Adstream will manage the captioning process efficiently, securely and cost effectively.
The decision to partner with CSI provides great content accuracy and security for clients’ media. The CSI team operate under strict technical systems and quality assurance processes for accurate and secure delivery into Adstream.
Captioning is an important policy adopted by many peak bodies, including the Advertising Federation of Australia, the Australian Association of National Advertisers, and federal and state government departments and agencies. It is a critical component of Deluxe’s comprehensive global broadcast solution, which allows content owners to organise, digitise and monetise their content libraries.
Says Michelle Kwan, CSI client services manager: “The Deaf and hearing-impaired make up a large portion of Australian audiences. Our partnership with Adstream reaffirms the importance of captioning television and cinema commercials, ensuring that advertisers’ messages are accurately delivered to all potential customers.”
The captions can be accessed by anyone, anywhere in Australia, free of charge.
Says Shannon Gulliver, Adstream’s head of client service: “CSI is a trusted supplier. The team ensures that commercials are captioned perfectly and quickly to meet tight deadlines time after time. By collaborating with CSI, we are confident together we can provide advertising agencies with a valuable and cost-effective addition to any commercial advertising campaign.”