Engine restructures creative department hiring Merrin McCormick in co-creative director role

Following a brilliant result in 2013 with revenues doubling, a string of new clients and the addition of new people in both creative and account management, Engine restructured its creative department and appointed Merrin McCormick (far left) as co-creative director to team up with fellow co-creative director, Kory Mcavoy (near left).

Says Mcavoy: “I’m really excited about what Merrin and I can do together at Engine. We have a really clear vision of where we want to take the agency creatively – these are exciting times for us for us here at Engine.”

This partnership has already started paying dividends with new clients including Brisbane Racing Club and Holy Spirit Care Services joining Engine’s group.

McCormick joins the agency following a stint working in New York. She’s one of Brisbane’s most highly awarded creatives (principally for Tourism Queensland’s ‘Best job in the world’ campaign) and has worked on numerous major brands throughout her career including L’Oreal Paris USA, Foot Locker, Mars (Dove), Virgin Blue & Tourism Queensland.

Says McCormick: “We’ve had a massive start to the year and Kory and myself are determined to keep up the momentum.”

This restructure is a continued investment in Engine’s creative product and our desire to develop standout ideas that are recognised internationally.

Says Tim Weger, Engine MD: “Engine was the most awarded agency at the Brisbane Advertising & Design Club awards in 2013 (in fact we broke the record for the most awards to a single agency in the history of the BADC). I look forward to seeing what we can do over the next few years under Kory and Merrin’s creative leadership.”