Finch and Clemenger BBDO Melbourne score Silver at 2014 global Facebook Studio Awards; Droga5 New York takes out Best of Show

Facebook has announced this year’s winners for the Facebook Studio Awards – awarding only two Gold, six Silver and 5 Bronze worldwide, plus two Blue Awards.

Australian winners were Finch who scored a Silver Award for Save Our Sons/The Duchenne Foundation’s ‘The Most Powerful Arm‘ via Havas Worldwide Australia. Clemenger BBDO Melbourne also scored a Silver Award for NAB’s ‘Footify FM‘.

Says Kiwi expat Mark D’Arcy, Facebook’s chief creative officer: “We talk a lot about the revolution happening in technology, but this is paralleled by a creative revolution of equal value. The Studio Awards don’t simply celebrate the best work; they shine a spotlight on the brands and agencies who are accelerating this change, connecting to the people that really matter and driving growth in their business.”

This year’s Blue Award, the top honor in the Studio Awards, went to Droga5 New York and Heineken USA for ‘If We Made It‘, a Newcastle Brown Ale campaign created to compete with flashier Super Bowl ads. Beyond being funny and entertaining, ‘If We Made It’ shows how big, creative ideas live and thrive on Facebook. Done right, they can take on the single biggest TV event in the world.

2014 featured the most geographically diverse group of winners in the Awards’ three-year history. This year also introduces a new category highlighting not-for-profit campaigns, Facebook for Good. The first Blue for Good award went to Colenso BBDO New Zealand and Amnesty International for ‘Trial by Timeline‘, which makes people aware of egregious criminal sentences being levied by governments around the world.

For more on the Awards, including the full list of shortlist finalists, head over to Facebook Studio.